KEVIN KEIPERkevin@kevinkeiper.com415 926 1935PRESENTATION PDFRESUMELINKEDIN
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SAAS Product Designer

Amplifier Strategies
Jul 2015
Dec 2015

STORY BACKGROUND CONTEXT

While successful for years, the paper-based BRAC Poverty Reduction Program needed a scalable white-label PAAS update which optimized analysis, modeling and cohort success rates.

PROJECT OPPORTUNITIES

Reduce participant intervention times by 20%

Improve cohort engagement by 15%

Attract new Investors by 25%

Add 30% more eligible participants

THE SHITSHOW

Extremely stressful agency environment where much was promised for the lowest cost possible. At least one resignation or termination per month due to pressure. Mind-blowingly difficult communication styles, leadership not able to get best from their team. It was regularly difficult to get succinct deliverables and due dates which made planning and execution impossible.

GOALS AT A GLANCE

  • Reduce intervention times
  • Improve cohort engagement
  • Attract new Investors
  • Increase eligible participants
  • -20%
  • +20%
  • +25%
  • +20%

TEAM

  • Product Manager
  • Visual Designer

PROJECT TOOLS + SKILLS

  • Agile Methodologies
  • Axure Pro
  • Adobe CS
  • Journey Maps
  • Interactive Prototypes
  • Sketch

DESIGN RESEARCH PROCESS

I conducted field research with product manager on participants in rural Bangladesh to validate cohort population numbers, program completion times and average success rates.

I reviewed summary of research with product manager and engineering lead  to set measurable success targets for effective features.

I collected and reviewed all paper based assets to complete the complex cohort experience picture, and to inform all journey maps and wireframe experiences.

I continually reviewed shortcomings of existing experience with product manager and engineering lead to align on the future application features to improve the participant experience and exceed all business value targets.

The paper based system prevented both historical trend analysis and future cost-benefit modeling capabilities.

Manually documenting all property values and program milestones was time consuming and error prone.

DESIGN EXECUTION PROCESS

After returning from Bangladesh I distilled all research and project goal intentions into a comprehensive cohort journey map.

I accounted for all members of the program management journey including higher level managers and administrators, ensuring all digital touchpoints were represented.

After the journey map was established, I created a thorough version of all wireframes, aligned to all contributors to the project goal.

I included all mobile and desktop wireframes, and built functional prototypes of all touchpoint experiences.

Building the clickable prototype was key to gather stakeholder input to refine evolving strategies, goals, and technical level of effort.

I built prototypes of both mobile and desktop experiences, which grounded the team in a mutual vision of the final product.

Finally, working with the designer, we crafted the finished products from the wireframes, prototypes and journey maps which is still successfully commercially available today...

SUCCESSFUL OUTCOME SUMMARY

PROJECT ASSETS

Reduced participant times

Improved cohort engagement

Attracted new Investors

Additional eligible participants

  • -20%
  • +20%
  • +25%
  • +20%
KEVIN KEIPERkevin@kevinkeiper.com415 926 1935PRESENTATION PDFRESUMELINKED IN