Product Design Lead

PG&E

May 2018

Oct 2018

PROJECT OVERVIEW

PROBLEM STATEMENT

Pacific Gas & Electric's internal contractor tools lacked ability to quickly and efficiently allocate water, electricity and gas services, creating misinterpretation of specifications, time and cost over-runs.

PROJECT OPPORTUNITIES

Inventory existing tools and derive future product specifications.

Work with contractor customers to reduce site build-out timelines.

Save net $50mm construction costs annually.

THE CHALLENGES

Not using Figma with built in dev tools forced us to use Zeplin. Poor communication sabotaged the efficient execution and caused unnecessary project scope creep.

GOALS AT A GLANCE

Reduce maintenance costs
Reduce buildout costs
Improve job data analysis
Improve user engagement

-20%
-30%
+30%
+20%

TEAM

Software Architect

Software Engineer

Kunal Shah

Karimulla Shaik

PROJECT TOOLS + SKILLS

JIRA

Adobe CS

Confluence

Component Libraries

Sketch

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PROJECT RESEARCH

Working from the existing outdated application, I analyzed performance gaps to discover customer service goals.
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I gathered input from stakeholders to round out my perspective on new features, making sure to align design goals to company OKRs and KPIs.

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I studied the PG&E style guide to make sure all design decisions were aligned to company brand guidelines and component libraries.

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This removed the burdon of building a custom guide from scratch and saved valuable time.

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Careful consideration was given to a mobile first approach, rather than the early desktop specific iteration.

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PROJECT PLANNING

During the design process we focused on a mobile first approach however a desktop experience was part of the project scope and was a desired deliverable.

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Layout was designed for all breakpoints, and ensuring all features were available across all browser widths ensured maximum adoption.

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DESIGN EXECUTION

As one of the requirements of the project was to make it more user friendly, we were focused on a mobile first approach.

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I prioritized tablet and phone touch-points and breakpoints to ensure maximum application adoption and effectiveness.

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Ease of use was crucial for field adoption and on-site use, and enabled faster decision making on site build-out requirements.

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SUCCESSFUL FINAL RESULTS

Audited digital web application for California utility service architects to streamline project planning; reduced preparation time by 60%, eliminated errors by 20% by improving efficiency of evaluating requirements.

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Orchestrated cross-functional stakeholder buy-in of prototypes, tools and processes; planned and authored all UX service design deliverables, netting 30% increase in contractor efficiency.

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