KEVIN KEIPERkevin@kevinkeiper.com415 926 1935PRESENTATION PDFRESUMELINKEDIN

Product Design Lead

PG&E
May 2018
Oct 2018

STORY BACKGROUND CONTEXT

Pacific Gas & Electric's internal contractor tools lacked ability to quickly and efficiently allocate water, electricity and gas services, creating misinterpretation of specifications, time and cost over-runs.

PROJECT OPPORTUNITIES

Inventory existing tools and derive future product specifications.

Work with contractor customers to reduce site build-out timelines.

Save net $50mm construction costs annually.

THE SHITSHOW

Not using Figma with built in dev tools forced us to use Zeplin. Poor communication sabotaged the efficient execution and caused unnecessary project scope creep.

GOALS AT A GLANCE

  • Reduce maintenance costs
  • Reduce buildout costs
  • Improve job data analysis
  • Improve user engagement
  • -20%
  • -30%
  • +30%
  • +20%

TEAM

  • Software Architect
  • Software Engineer

PROJECT TOOLS + SKILLS

  • JIRA
  • Adobe CS
  • Confluence
  • Component Libraries
  • Sketch

DESIGN RESEARCH PROCESS

Working from the existing outdated application, I analyzed performance gaps to discover customer service goals.

I gathered input from stakeholders to round out my perspective on new features, making sure to align design goals to company OKRs and KPIs.

I studied the PG&E style guide to make sure all design decisions were aligned to company brand guidelines and component libraries.

Careful consideration was given to a mobile first approach, rather than the early desktop specific iteration.

DESIGN EXECUTION PROCESS

During the design process we focused on a mobile first approach however a desktop experience was part of the project scope and was a desired deliverable.

Layout was designed for all breakpoints, and ensuring all features were available across all browser widths ensured maximum adoption.

As one of the requirements of the project was to make it more user friendly, we were focused on a mobile first approach.

I prioritized tablet and phone touch-points and breakpoints to ensure maximum application adoption and effectiveness.

SUCCESSFUL OUTCOME SUMMARY

PROJECT ASSETS

Tool maintenance cost reduction

Build site construction costs

Data analytics and modeling yields

Net contractor promotion score gain

  • -20%
  • -30%
  • +30%
  • +20%