Rocket Lawyer lacked an original, initial proof of concept native mobile application as a platform for it's digital document system, and the annual SXSW festival was selected as a demonstration opportunity.
Research, design and deploy native app for demonstration at SXSW.
Deliver optimized processes to test workflows and technical capabilities.
Establish an iterative process to ensure continued research testing and feature definition.
As proof of concept project we lacked all verification of what would work and what wouldn't. We were building the plane as we were flying it, blind. The Appcelerator Titanium platform we were using was untested and we constantly had to reduce project scope to fit within the limitations of the platform, and we under a very tight SXSW deadline.
Worked with product managers and engineering to establish conversion path opportunities.
Create preliminary whiteboard journey maps to capture potential customer happy path conversion flows.
Made deadline to submit to SXSW and attend to demo the app with CEO.
Deployed initial successful mobile app available on app store.
Created high level journey map from preliminary discovery.